SEO and Web Development Go Hand in Hand For Overall Success

Search Engine Optimization (SEO) has forayed into the world of web development with astounding success. It has carved its own niche with a growing number of SEO experts who make websites search engine friendly through innovative online promotional techniques. As various factors on the site itself determine the success of your optimization campaign, you must pay careful consideration to the process of web development. After all, search engine optimization and website development are dependent on each other.

While developing your website, you must write authentic code. Irrespective of what language you use for coding (HTML, XHTML, or any other language), make sure that it fully complies with the existing standards. Therefore, it is highly recommended to test your website on the W3C Validator. This website is very simple to use. Just enter your website’s Uniform Resource Identifier (URI) in the box and find a list of errors on the site.

Never forget to incorporate the unique title tag on each and every web page. The title must always be in the active voice instead of the passive one. So, make use of the subject on front and center only.

Your homepage must have a Meta Description tag incorporated in the following manner: meta name=”description” content=”a short site description”. There are also many other Meta tags such as keywords, author, rating, etc. But, they are not so useful due to their over-copiousness. The Meta Description is what really matters from search engine viewpoints since it comes out as your site description in their search results.

Make optimum utilization of various HTML tags for their actual intent. For instance, never generate headings simply by enlarging the fonts of a paragraph. There are h1 and h2 headings tags for this purpose. Making use of the original tags can help the search engine robots to interpret the site’s content in the desired manner.

The use of frames in web development is not highly favored by search engine robots. Hence, steer clear of them altogether. Similarly, never use images and graphics for headings. However, you can still use images for other purposes only after specifying an ALT tag for each one of them. As some browsers don’t support all the image formats, the presence of ALT tags with the alternate text can help visitors to identify the images in case of their invisibility, i.e. some text is displayed in place of the invisible image. Images having ALT tags are also indexed by search engines quicker than those with no tags.

Your website URLs must be search engine friendly too. Always use words instead of digits to describe the path to inner pages. For instance, websiteexample.com/?topic=234&id=5 is not as good as websiteexample.com/services/seo-services. Dashes must take the place of underscores all the time. You have to edit your site’s.htaccess file to change the structure of URL.

An outdated content and design of your website can drive away potential visitors as well as search engine spiders. Therefore, keep the site up-to-date at all times. Though this task seems to be the toughest one, it is the most vital aspect as well to ensure repeated customers and spiders

Ecommerce Web Development – The Importance of Getting it Right!

Online shopping, at its best describes the revolutionary developments in and around our world. Time-is considered the most valuable of all and finding an alternative to save the same, can attract lot many potential customers.

How do you get started with the online venture and to reap its maximum benefit?
The answer is simple – get the basic things of your eCommerce website right! But, this is certainly easy said than done. But right implementation of the basics of eCommerce web development can get things straight for you.

Following are some of the basic important things which you should consider of utmost importance while building an eCommerce website.

1.Make your navigation user friendly: People using your website would love to stick around your website if they find it easy to use and easy to navigate. One would find it strange but it is the truth that- the visitors to an eCommerce websites are, for the most part, window shoppers, accidental browsers or some curious onlookers. It’s the duty of your online shopping websites and its featured contents to draw the curiosity and interest of such visitors and make them a possible buyer. Your website should be designed in such a manner that, any visitors visiting it for the first time should find it informative and a good learning experience. This can pave way for possible change of such visitors turning into a potential customer.

2.Make the content of your website- keywords and key phrase rich. Keywords and Key phrases are the words or common phrases you would have probably used in your searches through search engines. To make it simpler, this article is intended to have the keyword ‘eCommerce web development, and the possible key phrase could be the keywords combined with the phrase ‘ importance of getting it right’. But take care not to overfill your website content with just the keywords and key phrases. Meaningless overuse of these, just to get the ranks in the search engine listing can volley back with further consequences. Your visitors might find the content uninteresting, and your business might never actually prosper as you had imagined of.
3.Cross browser compatibility: Misconception such as the only existence of browser – which being the Internet explorer, is quite popular among the starters. There are over 100 different Internet browsers, firefox and opera being some of the top competitors of IE. Hence make your website cross browser compatible.

4.Effective use of images and videos: Image can best provide the opportunity to the customers to decide for themselves; if they want that product or not? For any eCommerce website, image description of the products is a pre-requisite parameter. You can further refine the experience of the visitors through Videos as well. But, just a word of caution, too much usage of heavy images and videos can increase the load time of your website. Hence, don’t forget to get the images or videos compressed or rather say optimized, before uploading it to your websites.
5.Enable browsers to remove narrowing down options: When a user narrow down their search for a particular product in a particular category, and all of sudden he feels to get back to earlier pages. Providing them with options to comeback to those pages without repetitive “back button” can enhance the visitors experience to your website. Hence provide them the option to easily remove the navigation selection as directed by your website, to a rather independent selection scheme.

These were some of the basics which you need to keep in mind while building your own eCommerce website for a successful online venture.

Finding Web Hosts for Ecommerce

Ecommerce is big and growing. It makes sense really, because shoppers look at ecommerce sites to get product information and best price without the bricks and mortar overhead. After the shopper gets this information they may go to a bricks and mortar store in their neighborhood or they may check out a second ecommerce site for info and price or they may just buy right there.

Shoppers are buying right there more and more often as ecommerce becomes more popular. And ecommerce websites can take a real share of the market – as long as they have a good web host keeping
them dependable and fast 24/7. The host is a major factor in ecommerce because there are some considerations that some hosts cannot handle well.

So, what should you look for in an ecommerce host? We often think of ecommerce in terms of an online shop for books, CDs, and computer accessories. But there are ever more products available and ecommerce hosts are responding. Ecommerce hosting plans must include a very powerful website design that allows you to create a responsive and effective sales engine. Here are some very key features:

Shopping Cart- A virtual shopping cart should be provided by an ecommerce website allowing a buyer to select one or several products before going to checkout point for purchase. This program should have cookies so your ecommerce site remembers every customer and every item in the shopping cart. Your ecommerce hosting plan must offer one or more shopping cart programs.

Payment Gateway- Ecommerce hosting necessitates provision of a payment gateway so customers will purchase goods from your site with Visa, MC, MoneyBookers.com, PayPal.com , check, or even by
telephone. Before you choose a particular host make sure all your features are compatible and well supported by that host.

SSL- (Secure Sockets Layer) To accept payment online you must have a SSL. SSL will provide security by encryption of all data – like credit card numbers and addresses so that it remains invisible to various computers the transaction must pass through. Without SSL your personal and financial information would be visible to anyone with access to the computers. If your ecommerce host plan includes shared SSL, than you can use the host’s shared SSL certificate. You can get a private SSL certificate if you pay a fee and you have a dedicated IP address. These details must be verified with your host.

Planning- Ecommerce websites need more planning than regular business web sites. You must have a detailed plan for growth so that your choice of hosting services can grow with your site. And you should try to anticipate the addition of new features as you need them. Your host must provide reliable technical support. You will need to use a database to store all of your products and various customer information. This can be complicated, but good hosting services that support ecommerce websites can show you a
demo model or some operational ecommerce sites that you can study. If you won’t have an in-house web developer it might be a good idea to select a host plan with ready-made websites that you can easily add your product pictures and texts. Look at the demo too if possible.

Your hosting provider should guarantee near 100% uptime. The worst case scenario sees your customers unable to bring up your website. Ask about downtime reimbursements for hosting fees and check with
webmasters who have used the host in question. There are plenty of ways to check out the reputation and abilities of any ecommerce host. The best way is to get a list of their ecommerce customers and send the webmasters an email requesting info on the company’s track record.