The Next Big Thing in Web Development

How To Make Your Site ‘Mobile’ Compatible

According to GSM Association there were over 2.4 billion mobile devices that were Internet compatible circulating the mobile networks by mid 2006. This means that cell phones are in the process of becoming one of the most used ways to not only communicate but to receive information. While sitting in traffic, waiting for the train, or at a meeting, one can check their email, sports stats, stocks, order products, and even get directions to a restaurant in seconds. To top it off, it all comes from your mobile device no bigger than your palm.

How It Came To Be

The Internet Corporation of Assigned Names and Numbers (ICANN) granted .mobi as the suffix to Web sites designed for mobile phones, PDA’s, Blackberry’s and Sidekicks. Then 13 of the leading mobile and Internet organizations registered with Mobile Top Level Domain (mTLD) to begin access in May 2006. In no particular order five of the leading organizations are: Google, Microsoft, Nokia, Telecom and T-Mobile.

The idea boomed throughout other organizations and by March 2007 the .mobi domain names has increased to 400,000.

Before You Get Started, Keep In Mind

Before you get started keep in mind that these hand-held devices are decreasingly smaller than any PC or Mac screen. Therefore, less information will be available to be read on your mobile device. Web developers must choose and format the most important web information.

Getting Started

Check out the Worldwide Web Consortium’s Mobile Web Initiative and its “Mobile Web Best Practices” document. Additionally if you have compatible mobile phone contact your service provider find out how their .mobi site works.

Once you’re ready to test your mobile site try it out for analysis at http://ready.mobi/index.html This is a great, new and exciting way to stay ahead of your competition. Open up to the new technologies of tomorrow for better business success.

Are Web Developers Short Changing Your Business – Are You Getting Targeted Web Traffic?

This is a very pertinent question. Are they?

This is a problem that is rife in the Web Development arena.

You already know that in order to grow your business beyond your current customer base, you need to look at the incredible growth potential which the Internet provides. You need a great website and you need targeted web traffic.

Look at the alternative – offline advertising – i.e. newspaper, yellow pages, radio, television, etc. These platforms are extremely expensive and very difficult to analyze any results. Advertising in the various media available will often leave you, the business owner, wondering if the money was well spent.

Did you experience growth in sales directly related to your advertising spend?

How much did your brand seep further into the public consciousness because you spent a certain amount of money promoting your brand?

Was it worth it?

Your advertising company will have ready answers and statistics of course!

Now take a look at how online marketing works.

You are able to track precisely where each and every sale comes from. Using applications like Google Analytics you are able to identify with pinpoint accuracy the exact source of your customer, right down to what they typed in to find you and which site they came from.

This ability to track the effectiveness of online marketing coupled with the massive potential market on the Internet means more and more people are having websites created for their products or services.

Because of the growth in demand for new websites, many companies and individuals are offering (some for exorbitant fees) specially designed and created websites with promises of multiple features, online presence and sales success for your company. All the add-ons are there – at a cost – and a range of baffling technical terms are bandied about to prove how much the web people know about this (and how much of a luddite you are!).

Web hosting, shopping carts, metatags, onsite optimisation, SEO, SEM, online security features are some of my favourites.

They must know what they are doing…right?

Think again!

In my experience many of the sites built for consumers today are almost invisible on the major search engines. After paying a multiple four or even five figure fee you type in your business name and guess what…your website isn’t even on Google’s front page! So you call your web experts and they offer you additional optimisation for a few more thousand to get front page results!

Will this work? Maybe…

What does work are specific online marketing techniques that will put your website on the front page within hours.

In my view, to set up a website in the first place without front page presence in mind is ridiculous.

To show how much small business owners are being ripped off, I ran a little experiment recently to prove a point to a friend who had a website which wasn’t showing up on Google. I created a new business with a highly competitive name. I used a range of SEO techniques and organic search oriented content, and some simple promotional strategies.

Within 3 days the business had the number one spot on Google with over 75 million competing pages! This is the magic that can be achieved with the power of the Internet combined with the secrets of online marketing.

So let’s dispel some common myths here.

  • Metatags carry very little weight with search engines – they are virtually ignored
  • Onsite optimisation usually amounts to stuffing poorly researched keywords into title tag and description areas, resulting in your site looking spammy and amateurish with very little benefit in ranking
  • The traffic you are getting to your site which looks impressive in the statistics is mainly automated (robots) and will not bring you sales, don’t be fooled into thinking these are customers
  • Having hits on your site does not push you up the search engine rankings – having inbound links from authority sites does
  • Having a particular product on your website will not automatically result in it being found by your potential customers. Only by publishing content using the product name in tags, titles and descriptions in the correct way, will your product be found
  • Hosting does not have to be expensive – the two biggest hosting sites in the world; Godaddy and Hostgator will host your site starting from around $10 a month!

This is how it works. All the major search engines follow these rules.

Having a website means nothing. Correct marketing of your website is the only way you will grow your business.

Don’t be ripped off.

The IT Industry and Web Development in Bangladesh

The IT industry in Bangladesh has known many ups and downs in the last few years. However, there are certain sectors such as web development and hosting that have registered increased revenue and have contributed greatly to the economy of this country. With the advent of the Internet, it is not surprising that the number of IT companies in Bangladesh, members to the Bangladesh Association of Software and Information Services, has increased from 17 to 326 in 2009. The competence and competitive nature of the IT companies operating in this country have played an important role in the popularity outsourcing to Bangladesh has gained. In Bangladesh, Internet utilization and software export have started to become common only after 1996 and since then, this country has gained a leading position on the Asian market. When it comes to web development and domain hosting in Bangladesh, the focus is on outsourcing and many western countries rely on the services provided by Bangladesh IT experts. As a renowned and preferred outsourcing destination, Bangladesh has gained the attention of various European IT companies and determined major brands open offices in this country. The main reason why specialists and customers alike view the services provided by the people of this country is their cost-effectiveness and their high-quality. When we talk about Bangladesh website design companies or software developers, it is important to mention that the affordability of the services is not relevant for the quality of the work. Bangladesh is renowned for its skillful programmers, designers and developers ranking next to Russia for its high number of IT graduates.

Nowadays, outsourcing has become the success recipe on a highly competitive market. Companies focus more on their core activity and rely on experts to solve secondary issues such as launching their official website. Not only is outsourcing cheaper than hiring specialists and paying for the technology yourself, but you can also take advantage of years of experience a specialized company has in a certain domain to obtain better results. It is therefore not surprising that the outsourcing policy IT companies in Bangladesh adopted have managed to bring high returns and gain them a great reputation on the dedicated market.

The reason why IT services are cheap and efficient in Bangladesh is the fact that this is a developing country. The ambition and perseverance of the population coupled with smaller income rates compared to the western world has determined the IT sector to skyrocket in terms of quality, while maintaining the difference in price making everything from web development to web hosting and design affordable. Whether we talk about design services or software development, you can easily find an expert from Bangladesh capable of solving your problem at a fraction of the cost. This is why the specialists from this country are so sought for, especially by small businesses. In a nutshell, Bangladesh owes its economic increase partly to the IT sector that has brought new opportunities not only to this country, but also to individuals and organizations requiring high quality and affordable hosting, web development or software solution.