The Next Big Thing in Web Development

How To Make Your Site ‘Mobile’ Compatible

According to GSM Association there were over 2.4 billion mobile devices that were Internet compatible circulating the mobile networks by mid 2006. This means that cell phones are in the process of becoming one of the most used ways to not only communicate but to receive information. While sitting in traffic, waiting for the train, or at a meeting, one can check their email, sports stats, stocks, order products, and even get directions to a restaurant in seconds. To top it off, it all comes from your mobile device no bigger than your palm.

How It Came To Be

The Internet Corporation of Assigned Names and Numbers (ICANN) granted .mobi as the suffix to Web sites designed for mobile phones, PDA’s, Blackberry’s and Sidekicks. Then 13 of the leading mobile and Internet organizations registered with Mobile Top Level Domain (mTLD) to begin access in May 2006. In no particular order five of the leading organizations are: Google, Microsoft, Nokia, Telecom and T-Mobile.

The idea boomed throughout other organizations and by March 2007 the .mobi domain names has increased to 400,000.

Before You Get Started, Keep In Mind

Before you get started keep in mind that these hand-held devices are decreasingly smaller than any PC or Mac screen. Therefore, less information will be available to be read on your mobile device. Web developers must choose and format the most important web information.

Getting Started

Check out the Worldwide Web Consortium’s Mobile Web Initiative and its “Mobile Web Best Practices” document. Additionally if you have compatible mobile phone contact your service provider find out how their .mobi site works.

Once you’re ready to test your mobile site try it out for analysis at http://ready.mobi/index.html This is a great, new and exciting way to stay ahead of your competition. Open up to the new technologies of tomorrow for better business success.

Ecommerce Web Development – The Importance of Getting it Right!

Online shopping, at its best describes the revolutionary developments in and around our world. Time-is considered the most valuable of all and finding an alternative to save the same, can attract lot many potential customers.

How do you get started with the online venture and to reap its maximum benefit?
The answer is simple – get the basic things of your eCommerce website right! But, this is certainly easy said than done. But right implementation of the basics of eCommerce web development can get things straight for you.

Following are some of the basic important things which you should consider of utmost importance while building an eCommerce website.

1.Make your navigation user friendly: People using your website would love to stick around your website if they find it easy to use and easy to navigate. One would find it strange but it is the truth that- the visitors to an eCommerce websites are, for the most part, window shoppers, accidental browsers or some curious onlookers. It’s the duty of your online shopping websites and its featured contents to draw the curiosity and interest of such visitors and make them a possible buyer. Your website should be designed in such a manner that, any visitors visiting it for the first time should find it informative and a good learning experience. This can pave way for possible change of such visitors turning into a potential customer.

2.Make the content of your website- keywords and key phrase rich. Keywords and Key phrases are the words or common phrases you would have probably used in your searches through search engines. To make it simpler, this article is intended to have the keyword ‘eCommerce web development, and the possible key phrase could be the keywords combined with the phrase ‘ importance of getting it right’. But take care not to overfill your website content with just the keywords and key phrases. Meaningless overuse of these, just to get the ranks in the search engine listing can volley back with further consequences. Your visitors might find the content uninteresting, and your business might never actually prosper as you had imagined of.
3.Cross browser compatibility: Misconception such as the only existence of browser – which being the Internet explorer, is quite popular among the starters. There are over 100 different Internet browsers, firefox and opera being some of the top competitors of IE. Hence make your website cross browser compatible.

4.Effective use of images and videos: Image can best provide the opportunity to the customers to decide for themselves; if they want that product or not? For any eCommerce website, image description of the products is a pre-requisite parameter. You can further refine the experience of the visitors through Videos as well. But, just a word of caution, too much usage of heavy images and videos can increase the load time of your website. Hence, don’t forget to get the images or videos compressed or rather say optimized, before uploading it to your websites.
5.Enable browsers to remove narrowing down options: When a user narrow down their search for a particular product in a particular category, and all of sudden he feels to get back to earlier pages. Providing them with options to comeback to those pages without repetitive “back button” can enhance the visitors experience to your website. Hence provide them the option to easily remove the navigation selection as directed by your website, to a rather independent selection scheme.

These were some of the basics which you need to keep in mind while building your own eCommerce website for a successful online venture.

Are Web Developers Short Changing Your Business – Are You Getting Targeted Web Traffic?

This is a very pertinent question. Are they?

This is a problem that is rife in the Web Development arena.

You already know that in order to grow your business beyond your current customer base, you need to look at the incredible growth potential which the Internet provides. You need a great website and you need targeted web traffic.

Look at the alternative – offline advertising – i.e. newspaper, yellow pages, radio, television, etc. These platforms are extremely expensive and very difficult to analyze any results. Advertising in the various media available will often leave you, the business owner, wondering if the money was well spent.

Did you experience growth in sales directly related to your advertising spend?

How much did your brand seep further into the public consciousness because you spent a certain amount of money promoting your brand?

Was it worth it?

Your advertising company will have ready answers and statistics of course!

Now take a look at how online marketing works.

You are able to track precisely where each and every sale comes from. Using applications like Google Analytics you are able to identify with pinpoint accuracy the exact source of your customer, right down to what they typed in to find you and which site they came from.

This ability to track the effectiveness of online marketing coupled with the massive potential market on the Internet means more and more people are having websites created for their products or services.

Because of the growth in demand for new websites, many companies and individuals are offering (some for exorbitant fees) specially designed and created websites with promises of multiple features, online presence and sales success for your company. All the add-ons are there – at a cost – and a range of baffling technical terms are bandied about to prove how much the web people know about this (and how much of a luddite you are!).

Web hosting, shopping carts, metatags, onsite optimisation, SEO, SEM, online security features are some of my favourites.

They must know what they are doing…right?

Think again!

In my experience many of the sites built for consumers today are almost invisible on the major search engines. After paying a multiple four or even five figure fee you type in your business name and guess what…your website isn’t even on Google’s front page! So you call your web experts and they offer you additional optimisation for a few more thousand to get front page results!

Will this work? Maybe…

What does work are specific online marketing techniques that will put your website on the front page within hours.

In my view, to set up a website in the first place without front page presence in mind is ridiculous.

To show how much small business owners are being ripped off, I ran a little experiment recently to prove a point to a friend who had a website which wasn’t showing up on Google. I created a new business with a highly competitive name. I used a range of SEO techniques and organic search oriented content, and some simple promotional strategies.

Within 3 days the business had the number one spot on Google with over 75 million competing pages! This is the magic that can be achieved with the power of the Internet combined with the secrets of online marketing.

So let’s dispel some common myths here.

  • Metatags carry very little weight with search engines – they are virtually ignored
  • Onsite optimisation usually amounts to stuffing poorly researched keywords into title tag and description areas, resulting in your site looking spammy and amateurish with very little benefit in ranking
  • The traffic you are getting to your site which looks impressive in the statistics is mainly automated (robots) and will not bring you sales, don’t be fooled into thinking these are customers
  • Having hits on your site does not push you up the search engine rankings – having inbound links from authority sites does
  • Having a particular product on your website will not automatically result in it being found by your potential customers. Only by publishing content using the product name in tags, titles and descriptions in the correct way, will your product be found
  • Hosting does not have to be expensive – the two biggest hosting sites in the world; Godaddy and Hostgator will host your site starting from around $10 a month!

This is how it works. All the major search engines follow these rules.

Having a website means nothing. Correct marketing of your website is the only way you will grow your business.

Don’t be ripped off.