Ecommerce Web Development – The Importance of Getting it Right!

Online shopping, at its best describes the revolutionary developments in and around our world. Time-is considered the most valuable of all and finding an alternative to save the same, can attract lot many potential customers.

How do you get started with the online venture and to reap its maximum benefit?
The answer is simple – get the basic things of your eCommerce website right! But, this is certainly easy said than done. But right implementation of the basics of eCommerce web development can get things straight for you.

Following are some of the basic important things which you should consider of utmost importance while building an eCommerce website.

1.Make your navigation user friendly: People using your website would love to stick around your website if they find it easy to use and easy to navigate. One would find it strange but it is the truth that- the visitors to an eCommerce websites are, for the most part, window shoppers, accidental browsers or some curious onlookers. It’s the duty of your online shopping websites and its featured contents to draw the curiosity and interest of such visitors and make them a possible buyer. Your website should be designed in such a manner that, any visitors visiting it for the first time should find it informative and a good learning experience. This can pave way for possible change of such visitors turning into a potential customer.

2.Make the content of your website- keywords and key phrase rich. Keywords and Key phrases are the words or common phrases you would have probably used in your searches through search engines. To make it simpler, this article is intended to have the keyword ‘eCommerce web development, and the possible key phrase could be the keywords combined with the phrase ‘ importance of getting it right’. But take care not to overfill your website content with just the keywords and key phrases. Meaningless overuse of these, just to get the ranks in the search engine listing can volley back with further consequences. Your visitors might find the content uninteresting, and your business might never actually prosper as you had imagined of.
3.Cross browser compatibility: Misconception such as the only existence of browser – which being the Internet explorer, is quite popular among the starters. There are over 100 different Internet browsers, firefox and opera being some of the top competitors of IE. Hence make your website cross browser compatible.

4.Effective use of images and videos: Image can best provide the opportunity to the customers to decide for themselves; if they want that product or not? For any eCommerce website, image description of the products is a pre-requisite parameter. You can further refine the experience of the visitors through Videos as well. But, just a word of caution, too much usage of heavy images and videos can increase the load time of your website. Hence, don’t forget to get the images or videos compressed or rather say optimized, before uploading it to your websites.
5.Enable browsers to remove narrowing down options: When a user narrow down their search for a particular product in a particular category, and all of sudden he feels to get back to earlier pages. Providing them with options to comeback to those pages without repetitive “back button” can enhance the visitors experience to your website. Hence provide them the option to easily remove the navigation selection as directed by your website, to a rather independent selection scheme.

These were some of the basics which you need to keep in mind while building your own eCommerce website for a successful online venture.

Importance of Content Management Services For Web Development

Website owners, irrespective of their business domain, often come across a problem of updating content in a systematic manner. Content management services are an answer to these problems. A CMS allows organizations to easily maintain and organize the data by providing a structured view of the resources. As an organization needs a regular update of its contents, there is always a necessity of a proper CMS provider. In simple terms, the content management system is a collection of procedures in which data can be nearly anything. It helps to simplify the management and publication of HTML content, like documents, images and other necessary things that is required for the website. The system refers to the programs on the web server, or to the hardware devices that is used for the facilitation of documents on a large network.

The need for such services is growing rapidly all over the globe due to the various benefits that they render, and to expand domestic business in the global market. Online business is becoming the latest trend for any small and medium scale organizations. To establish their business and capture the international market, small scale business organizations have started investing in the content management services to develop hi-end web applications. The content management service providers include special strategies, methods and tools for storing, compiling and preserving an organization’s important documents, unstructured data, paper documents and other content in an efficient manner.

The content management services are open source software which is useful to manage the content of the dynamic websites including, creating, storing, publishing and maintaining the websites. Cost is definitely a major factor. Business organizations which have low budget and are unable to hire these services, can easily update the web pages themselves. They need not hire a web developer every time a new content has to be updated online. For this a good management system has to implemented, which is not intuitive and requires much less training for its usage. This will help an individual who is not highly technical in terms of web technologies to put up new contents on the website.

As these small scale business firms have limited cash resource, there are a lot of price factors that they need to consider which can match up to the content management service requirements. It is also implied that you get what you pay for. In cases where an individual is unable to tackle issues that refer to the web standards, it is good to find a professional who can help to choose the right services that strictly adheres to such standards. Losing a chunk of audience is unacceptable. So updating regularly and fixing any bug problem is what these services are all about.

How to Find Customers For Your Web Development Company

There are a lot of companies around the world who have the expertise to create very impressive pieces of online software. Whether you write your code in ASP, PHP, Perl or some other language then you will have something that website owners will value. The challenge is how to find customers when your average site owner doesn’t know PHP from a BLT.

In 1999 I set up a web development firm and it has gone from strength to strength. In this article I will share the most valuable piece of advice that I can offer and explain how we attract customers and have continued to grow over the past 8 years.
A premise of my advice is that advertising to get customers is expensive and time consuming and often dealing with those looking to create their first website is time consuming and frustrating if their ideas are wildly different from what you know will be successful. The story below avoids any of these problems.

I started off by writing a small series of PHP scripts and advertised these within the ‘geek’ community. These included a relatively simple whois script that allows users to type in a Domain Name and check its availability. This shortly expanded to include a shopping cart and ordering system. I advertised this on Hot Scripts, the PHP Resource Index and a few other basic websites where technical people and design firms look.

Over the first year I offered this whois script for free. Several hundred companies downloaded the program and I made sure I responded to any support enquiries very quickly and politely. As the program improved I started charging around £50 ($100) per download and the script went from strength to strength. To date I have sold several thousand copies – a good return from an initial investment of perhaps a weeks work and free listings on Hot Scripts and a few other sites.

What this model achieves is that companies who are looking for a whois script but don’t have the technical skill to write one themselves find your offering, they then contact you with support requests and are impressed with your level of support. A large proportion of the companies that contacted me were design firms. In the future if this design company received an enquiry from a potential customer who required something that needed bespoke programming then they immediately thought of my company. They then sent the customer’s brief to me for a quotation, I replied with a friendly email and a reasonable price and the job was secured and quickly delivered.

Every day I sold a copy of the who is script and every week I was creating new relationships with design firms around the world. These design companies spend their time dealing with customers, advertising for new work and dealing with the stress of finding new leads and I sat back and replied to emails with quotations and did programming work.

This business model may not work for everybody but I would certainly recommend giving it a try – develop something that design firms may download and then provide them with a good service, the better you can do this the more chance they have of remembering you and rewarding you with more profitable work in the future.